Luxury Parisian women’s fashion brand Ba&sh debuted its second-hand business in November 2022. Just over one year after its start, the women’s fashion label has a healthy balance sheet, with this environmentally friendly effort making up 5 per cent of its online income in the French market.
This young venture has earned € 1.15 million in sales, accounting for 5 per cent of its French market operations. In collaboration with Faume, the business opened a temporary boutique dedicated to secondhand fashion at the Parisian retail complex Beaugrenelle before the end of 2023.
Since the program’s inception, a total of 20,294 products have been accepted and 16,159 articles have been sold in France. On the other hand, customers can deposit their apparel and accessories in-store or on Ba&sh’s specialised second-hand website area. 7 per cent of these items were sold in the United States through Archive Resale, their American affiliate. The Parisian company highlights a 74 per cent product turnover rate, with 4,522 items accessible online.
Pierre-Arnaud Grenade, CEO, stated that “We are extremely proud of the progress we achieved in one year with our second-hand action. 2024 will be a profitable year. These results highlight our dedication to sustainability and the timeless worth of our creations.”
The undeniable success has given rise to an intake of 1,917 brand-new clients since its launch in fall 2022, which represents 37 per cent of its total customer base.
With this circular initiative, the fashion firm hopes to quickly achieve € 1.15 million in income and aims to expand it digitally to Germany, Spain, Belgium, and the Netherlands in 2024. The company will open four pop-up stores in France and overseas. As a flagship of French fashion, Ba&sh saw 22 per cent growth in 2022, generating a turnover of 310 million euros. The company, which has 320 outlets in over 70 countries, will welcome a new majority stakeholder in May 2022 with previous stakeholders.
