Barcelona has become a leading center of technology and innovation, making it the ideal location for VTEX CONNECT EUROPE – a gathering of industry leaders who are revolutionizing digital commerce with their measurable successes.
With over 3,000 registrations, representatives from more than 50 countries, and support from over 60 sponsors and allies, the inaugural event was a resounding success. Participants enjoyed a schedule packed with over 10 hours of cutting-edge content presented by 30 e-commerce experts from Europe, along with panel discussions showcasing success stories from brands changing the face of digital commerce in the region, including OBI, Ticnova, Mars, RedCloud, Starbucks, Reckitt, Beko, and LinkedIn.
“Our first VTEX CONNECT EUROPE has surpassed industry expectations. With a high-quality agenda and top digital commerce and retail professionals in attendance, we have successfully created a space for commerce professionals to stay updated on specialized strategies and solutions. We have connected the European ecosystem through shared knowledge and vision,” said Santiago Naranjo, global CRO at VTEX.
The event was a source of inspiration with insights from prominent leaders both within and outside the industry. The keynote speaker, Carles Puyol, shared valuable perspectives on the importance of discipline and perseverance in overcoming obstacles and achieving success against all odds. He was honored with the “Street Ball” by Santiago Naranjo for exemplifying leadership qualities such as integrity, responsibility, and respect that inspire generations on and off the field.
Key sessions on professional development included a panel on Technological Equity, emphasizing the importance of advancing technological equity for sustainable growth and inclusive innovation by providing equal access to technology, digital literacy, and the benefits of technological progress.
Another crucial discussion focused on the impact of digitalization on retail operations, customer experiences, omnichannel strategies, e-commerce growth, and the role of marketplaces in Europe. Live Shopping and AI were highlighted as transformative technologies shaping the future of the retail sector.
“We are trailblazers in convening top talent from the digital commerce industry to ensure the enduring success of European talent and brands. We aim to see the sector continue evolving and thriving with technology, new trends, and talent,” added Prakash Gurumoorthy, General Manager at VTEX EMEA & APAC.
Aside from educational and networking opportunities, the event featured an exhibition area showcasing products and services from over 25 leading brands. This area served as a platform for collaboration, offering a global audience and networking opportunities while highlighting innovations in commerce for IT and business teams.
The event also served as a platform for VTEX to unveil new launches and updates aimed at streamlining unified commerce in Europe. These initiatives, including VTEX Vision, offer innovative solutions and updates to enhance agility, innovation, and growth, ultimately boosting customer retention and conversion rates.
VTEX’s product strategy revolves around four key facets: creating fast and high-conversion experiences, empowering sales across channels, ensuring efficient fulfillment, and increasing productivity through AI.
“VTEX solutions are introducing our clients to new audiences and driving conversion by modernizing their tech infrastructure. Our innovative solutions and composability approach help reduce maintenance costs while fostering growth,” stated Santiago Naranjo.
VTEX has emerged as the preferred choice for companies venturing into or expanding within the EU, as well as for brands native to the region. The company’s sustained and profitable growth, evident in a 22.2% annual increase in sales volume (GMV) reaching $4 billion in the first quarter, underscores the importance of its commerce platform as a key investment fueling retail growth.
