Skoda, the Czech car maker, is planning to introduce new models, expand its sales network, and establish partnerships to grow its business in India. This is considered the most important market for the brand outside of Europe, as stated by global CEO Klaus Zellmer.
The company, currently selling models like Kushaq and Slavia in India, is set to launch a new compact SUV early next year with the aim of almost doubling its sales volume in the market.
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Last year, Skoda Auto India sold around 49,000 units. India is the world’s third-largest passenger vehicle market with annual dispatches reaching 42 lakh units in FY24.
As a part of the Volkswagen Group, Skoda is also looking to introduce electric vehicles in India.
In an interaction, Skoda Auto global CEO Klaus Zellmer emphasized the importance of India in the brand’s growth strategy outside of Europe. He mentioned that the country offers a competitive advantage in the brand’s international expansion.
Zellmer highlighted India’s growth potential and expressed confidence in the brand’s success in the Indian market, especially considering the challenges faced in other regions like Russia and China.
Zellmer also discussed the need for enhanced localization in India to improve competitiveness in pricing and product offerings.
The brand is considering partnerships in India to align with societal needs, customer demands, and industry trends for success. Zellmer confirmed that the partnership would involve equity participation.
Skoda’s goal is to expand its sales network in India to support the introduction of new models, including fully electric options like the Enyaq. The brand also aims to establish India as an export hub.
