Chinese automaker BYD is expanding its business in Europe through local partnerships. Recently, BYD signed a Memorandum of Understanding (MoU) with Ayvens, a global sustainable mobility player.
“Our collaboration with Ayvens aligns with our shared vision to accelerate the development of New Energy Vehicle markets in Europe. Together, we offer diverse, accessible, and innovative products to promote eco-friendly lease fleets,” said BYD Chairman and President Wang Chuanfu.
Ayvens will help BYD distribute electric and light commercial vehicles (LCVs) for European corporate and retail customers. Key points of the Ayvens and BYD MoU include:
- Tailored solutions for Ayvens’ international and local corporate clients in Europe, encompassing the full range of BYD EVs and end-to-end charging services.
- White-label full-service leasing for Ayvens’ SME and private customers through the BYD dealer network, initially available in France and Benelux with further expansion planned.
- Exploration of additional retail opportunities and collaboration on operational leasing services.
- Enhanced collaboration through training programs and knowledge-sharing initiatives to advance EVs and battery technology.
BYD aims to make a mark in Europe’s EV market by competing with Tesla, Volkswagen, Stellantis, and other major automakers. Chinese automakers like BYD have been studying the European auto market for some time, with recent tariffs on Chinese EV imports potentially impacting companies like BYD.
Analysts speculate that the EU’s new tariffs could affect BYD and other automakers producing cars in China.
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